Hi, I'm Alana.
I create compelling user experiences through research and design.
I was born in San Juan, Puerto Rico, where I was raised with lots of passion in my heart and a spring in my step. I'm currently based in London, UK.
After leaving home, I went to school in Boston and eventually got involved in the world of startups. Since then, I've trained in both design and product management, and am also an avid writer.
I'm passionate about design, seamless and beautiful user experiences, and the power of storytelling. I believe that technology has the power to transform people's lives and work tirelessly to create experiences that delight users.
Experience
Here's a few things I've worked on lately
UX Designer
2019
I work on improving the user experience of The Economist's digital products.
Startup Mentor
2019
I'm a UX Design mentor working with startups going through the FORWARD programme in Birmingham, UK.
Venture Associate
2018
LTX VC supports the advancement of Latinx investors. I was a junior investor, and invested in startup companies throughout the span on a year.
Founder & Creative Lead
2018
AM Creativ is all about storytelling. I help companies small and large tell their story through UX design and content creation. I provide various services related to web design and development, business and product management, content marketing, and digital outreach.
Co-Founder
2018
At Rebel One, our purpose is to build a pipeline of impact entrepreneurs innovating for a better world. We run an online startup pre-accelerator for new founders and consult with businesses on programming for startup creation.
Product Lead
2017
After Hurricane María devastated Puerto Rico, I joined the NeedsList team to help provide aid for organizations on the ground. The platform is a "wedding registry" model for the refugee crisis and for disaster relief efforts.
Contributing Writer
2017
I provided advice, tips, and insights on starting a business. I focused on helping women and girls pursue the start-up route. I also interviewed female founders with amazing startups with the goal of examining their stories and getting their expert view on different industry topics.
Co-Founder & Lead Product Designer
2015
I was in charge of the company brand, design, product development, and operations. We created a chatbot that uses machine learning to match content to jobs.
Projects
A selection of projects and articles I've worked on
My Design Portfolio
My UX/UI design portfolio, which includes projects I've done for smaller startups such as NeedsList and Verto, to larger corporations such as USAA. It also showcases some of the branding work I did with TEDx.
This Startup Will Make You Wanderlust Over Puerto Rico
Over the last several years, the island of Puerto Rico has found itself consistently on the news. Once known as an island of beautiful beaches and warm people, Puerto Rico has been overtaken with a new identity: their 123 billion dollars in debt. Local Guest is changing that narrative and bringing to light the beauty that Puerto Rico has to offer.
This Entrepreneur Is Changing The Game In The Sharing Economy
Let’s go back to the last time you moved. You’ve brought over your favorite frames, and are starting to decorate. Suddenly, you realize you don’t have a hammer– so you go buy one. Tem Acuçar is helping people live more sustainably using the sharing economy.
Meet The Entrepreneur Who Is Transforming On-Demand Jobs in Latin America
If you’ve ever applied for a job, then you know the pain that comes with that process. You spend months looking at listings and sending your resume into the abyss. Apli is fixing that process more seamless.
Caila Website
This is the website I designed for our startup using bootstrap. Caila is a career concierge that uses artificial intelligence to upskill working learners. We bring provide personalized learning pathways. Using machine learning, we deliver curated sets of learning experiences aligned with each person's job and career goals.
